
Microsoft is preparing to launch a chain of retail stores. Apple has had its own stores for a while, but while Apple has a whole line of hardware and software products to sell, Microsoft is first and foremost a software company. Sure, Microsoft could fill store shelves with Zune portable media players and Xbox 360 video game consoles. But it sounds like Microsoft will work out partnerships with hardware makers to sell computers and peripherals capable of running Microsoft products in addition to boxed Microosft software.
Still, I can't help but wonder why Microsoft thinks operating its own stores will be more profitable than selling software downloads and getting physical copies of its software into existing retail outlets. Maybe this is really just a branding initiative, since that whole Seinfeld thing didn't really work out.
Microsoft announced yesteday that it's hired former DreamWorks exec David Porter to head the company's retail store unit.
[ Source: Engadget ]
[ Tag: microsoft-store, retail, store ]


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